DIY booking tools are excellent. Agents are not obsolete — they are specialised. Use the right tool for the trip’s complexity.
DIY shines for…
- Simple return flights and one hotel.
- Flexible travellers who enjoy research.
- Clear inventory on airline and hotel sites.
An agent earns their keep for…
- Multi-stop itineraries, groups, or special occasions.
- Cruises and packages where mistakes are expensive.
- When you want a human if something goes wrong mid-trip.
Pay for expertise when the downside of a mistake is bigger than the fee. Otherwise open a tab and keep it simple.
Featured photo via Unsplash.